
DAY ONE
Keynote

Transforming Higher Education for Current and Future Challenges
Laura Magaña Ph.D. | ASPPH
Sessions + Training

Tech Strategy for Enrollment Management
Julie Masterson Ph.D. | Missouri State University
Stephen Taylor | Liaison

What’s New With the CAS Applicant Experience?
Katherine Wedgewood | Liaison

Developing a Pipeline of Underrepresented Students: CAS Strategies Before, During, and After Admissions
Douglas Parham Ph.D., CCC-SLP | Wichita State University

WebAdMIT Rewind: Applying Best Practices to Recent WebAdMIT Releases
Katherine Wedgewood | Liaison

Enrollment Marketing ROI: Digital Lead Quality | Part 1
Jess Lanning | Liaison
Mia Nissen | Liaison

Maximizing Efficiency – Identifying and Corresponding with New and Updated Applicants in WebAdMIT
Jennifer Raab | Liaison

Supporting Students on the Transfer Pathway
April Grommo Ed.D. | California State University, Office of the Chancellor

Enrollment Marketing ROI: Iterate or Intervene? | Part 2
Jess Lanning | Liaison
Mia Nissen | Liaison

Introduction to Analytics by Liaison
Jennifer Raab | Liaison

Emerging and Adaptable Tools for Facilitating Systematic Holistic Review
John Abbatico | Liaison
DAY TWO
Keynote

The Power of Systems: Advancing Prosperity for the Nation
Nancy Zimpher Ph.D. | NASH
Sessions + Training

Prioritizing and Managing Workflows with Advanced Analytics
Kelly Liocano | Liaison
Molly Moeller | Des Moines University

Best Practices for Configuring Your Programs in WebAdMIT
Reggie Ross | Liaison

Looking Beyond the Looming Demographic Cliff
Emily Rhineberger Ed.D. | American Dental Education Association

CAS: Unlocking Opportunities to Attract New Applicants
Craig Stanford | Liaison

Ready. Set. YIELD!
Sean Pitzer | St. Cloud State University
Suzanne Sharp Ed.D. | Liaison

Configuring GPAs in WebAdMIT
Katherine Wedgewood | Liaison

Fueling Your Engine
Craig Downing Ph.D. | Rose-Hulman Institute of Technology
David Poole | Liaison

Analytics by Liaison - Reports You Can Actually Use
Catherine Roueche-Herdman | Texas A&M University
Domemic Lomanno | Liaison

Streamlining the Open and Close of Your Application Cycle in WebAdMIT
Katherine Wedgewood | Liaison

The Supreme Court Ruling on Affirmative Action: How Do We Respond?
Carolyn Booker Ph.D. | ADEA
Julie Masterson Ph.D. | Missouri State University
Donna Murray | PA Education Association

Supporting Undergraduate Admissions: Insights and Trends
Kyran Kennedy | The Common Application
Ariana Ortega | The Common Application

Best Practices for Setting Up Reviewers and Interviewers in WebAdMIT
Jennifer Raab | Liaison

The Pre-Health Advisor's Blueprint: Transforming Aspirations into Healthcare Careers with the Right Tools
Tony Wynne | NAAHP

WebAdMIT Innovations: What's Next for Your Trusted Admissions Platform?
Michael Margitich | Liaison

Building Consensus: The True Story Behind TAMU’s Successful CAS Integration
Jillian Baer | Liaison
Catherine Roueche-Herdman | Texas A&M University

Working with WebAdMIT’s Data Extraction Tools
Reggie Ross| Liaison

Using Psychology Principles to Maximize Your CAS Marketing
Wendy Williams Ph.D. | American Psychological Association

Navigating the Impact of Generative AI on the Admission Process
Erika Brooks | PAEA
Mark Weinstein J.D. | PAEA

"Wait a Sec...This Is Different" - Understanding Change and the Frameworks to Guide Success Through It
Sean Pitzer | St. Cloud State University
Domenic Lomanno | Liaison