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Three in 30 VIDEO PODCAST
THREE in 30
Three Realities Beyond the Benchmarks in Undergraduate Inquiry Response
Episode 03 | December 2025
This episode explores Liaison's 2025 Undergraduate Inquiry Response Project Report, a longitudinal study tracking how colleges connect with prospective students since 2016. This year's research examined 432 institutions and revealed significant gaps between best practices and actual performance. Twenty-five percent of schools lacked visible inquiry forms, Thirty-eight percent never responded at all, and only 17 percent personalized their outreach. Our panelists discuss why fundamental practices remain so difficult to implement, what truly personalized communication looks like in action, and how institutions can strategically approach omnichannel engagement. Drawing on thousands of data points, this conversation offers practical strategies for improving how schools respond to student inquiries and boost enrollment.
TOPICS: Undergraduate — Inquiry Response
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Featuring
Keith Mock, Ed.D.
Senior Associate Vice President, Enrollment Management Solutions, Liaison
Dr. Keith Mock serves as Associate Vice President for Enrollment Marketing Solutions at Liaison International. Keith began his career in higher education in 1993 when he became an admissions counselor at Faulkner University in Montgomery, AL. Over the next 26+ years, he progressed in the enrollment area at Faulkner, serving as an Admissions Counselor, the Assistant Director of Admissions, the Director of Admissions, and the last 11 years there as Vice President for Enrollment Management.
In his current role at Liaison, he excels at helping enrollment teams at colleges and universities around the country to re-think their outreach strategy, providing customized communication solutions for prospective students. When he isn’t on a campus or helping an enrollment team, he enjoys spending time with his wife of 29 years, Paige, and fishing or hunting with his two sons, Campbell and Parker.
Mollie Ballaro
Associate Vice President, Enrollment Marketing Account Manager, Liaison
Mollie brings over 22 years of higher education experience across several institutions to the team. She served multiple institutions in the Western New York area in senior leadership roles as a Chief Enrollment Officer, Dean of Admissions, and Director of Admissions before joining the Liaison team in 2021. Her extensive background includes oversight of financial aid, domestic and international admissions, enrollment management, admissions marketing, workforce development, and registrar services. Mollie's expertise focuses on enrollment marketing, recruitment communication strategy, funnel strategy and lead generation, and prospect management guidance.
Todd Abbott
Vice President, Liaison
Todd Abbott is a higher education leader with 28 years of experience. As a Vice President at Liaison, he partners with colleges and universities to strengthen their enrollment operations and achieve their strategic goals. His expertise spans enrollment, marketing, and student retention, including leadership roles on campus and in the industry. A former Dean of Enrollment, Todd champions data-informed strategies that prioritize student success and institutional growth.
Disclaimer: Please note that the views and opinions expressed by the participants of 'Three in 30' are their own and do not necessarily reflect those of Liaison.