Stop Losing Students at Hello_LP Graphic

Live Webinar

When a prospective student raises their hand, every minute, and every message, matters.

Drawing on insights from Liaison's Undergraduate Inquiry Response Project, this webinar explores where institutions succeed in inquiry response and where they fall short. You'll also learn how to improve performance across channels to create stronger first impressions, more meaningful engagement, and better student outcomes.

  • See findings from the longitudinal inquiry response secret shopper project and what they reveal about where institutions are winning or losing students early.

  • Identify the most common, but easily fixable, breakdowns in inquiry response.

  • Learn exactly what today's prospective students expect when they contact an institution and how that experience influences their college choice.

  • Walk away with practical strategies to improve response speed, personalization, and omnichannel engagement.

Who should attend: Admissions, enrollment, and marketing leaders working to improve undergraduate recruitment and conversion.

Attendees will receive access to the full project report and can request a complimentary secret shopper scorecard for their institution.

Speakers

Stop Losing Students at Hello_Headshot Christopher Smith

Christopher Smith, Ph.D.
Vice President of Enrollment Management, Sweet Briar College

Dr. Christopher Smith became Vice President of Enrollment Management at Sweet Briar College in 2024. With more than 20 years of experience in sales and higher education, he blends enrollment strategy, analytical rigor, and a knack for challenging conventional thinking. Known for reengineering recruitment pipelines and turning complex challenges into actionable solutions, he operates at the intersection of data, leadership, and innovation. Fluent in the language of enrollment, marketing, and student success, Dr. Smith combines executive polish with a direct, no-nonsense approach. He doesn't just improve results, he questions assumptions, rethinks systems, and pushes organizations to align purpose with performance. Bring coffee, data, and a willingness to think differently.

Stop Losing Students at Hello_Headshot Mollie Ballaro

Mollie Ballaro
Associate Vice President, Enrollment Marketing Account Management, Liaison

Mollie Ballaro brings over 22 years of higher education experience across several institutions to the team. She served multiple institutions in the Western New York area in senior leadership roles as a Chief Enrollment Officer, Dean of Admissions, and Director of Admissions before joining the Liaison team in 2021. Her extensive background includes oversight of financial aid, domestic and international admissions, enrollment management, admissions marketing, workforce development, and registrar services. Mollie's expertise focuses on enrollment marketing, recruitment communication strategy, funnel strategy and lead generation, and prospect management guidance.

Stop Losing Students at Hello_Headshot Dale Seipp

Dale Seipp, Jr., DBA
Associate Vice President, Enrollment Management Solutions, Liaison

Dr. Dale Seipp, Jr. partners with colleges and universities to strengthen enrollment strategy across the full student lifecycle. With more than 30 years of experience in higher education, Dale has held senior leadership roles in enrollment, marketing, and financial aid at institutions including Warner Pacific University, George Fox University, and Linfield University. A recognized thought leader in strategic enrollment management, Dale is known for helping institutions align data, marketing, admissions, and student success efforts to drive sustainable growth and improved outcomes. He holds a Doctor of Business Administration from George Fox University and brings a practical, results-oriented perspective shaped by decades of institutional leadership and consulting experience.

Working with graduate enrollment? Join our webinar on Thursday, July 16th for findings from the Liaison–NAGAP Graduate Inquiry Response Project.