Do you have an effective strategy to recruit transfer students? How are you leveraging and integrating your resources to engage and enroll this specific audience?

Transfer students have always been an important part of undergraduate enrollment. With changes in demographics and increasing competition for students, the importance of enrolling transfer students has intensified over the past 5-10 years. Unfortunately, many colleges and universities continue to use outdated strategies and very few have well-developed processes or solutions for recruiting and enrolling these students.

Liaison is here to help. Our esteemed panel of speakers will share their insights on transfer student engagement and demonstrate how you can use the latest in advanced analytics to maximize:

  • Communications resources
  • Marketing resources
  • Financial aid resources
  • Staff resources
  • And more!


The Speakers

Holly Herrera

Dr. Holly Herrera

Associate Provost for Transfer Initiatives & Academic Partnerships
Columbia College Chicago

Chris Lucier

Chris Lucier

Director of Partner Relations, Othot
Liaison International

Chris Rose

Chris Rose

Strategic Partnership Manager, Othot
Liaison International

Ashley Crocker

Ashley Crocker

Associate Vice President, Enrollment Management Solutions
Liaison International

About the Webinar Series

What are the hot topics and trends in undergraduate strategic enrollment management right now? Are you following best practices to engage best-fit students for increased enrollment and success? Join us each month for the Total Strategic Enrollment Management Webinar Series as industry leaders share insights, easy-to-implement strategies, and tech tools that will help you achieve your undergraduate enrollment objectives.


July 2022

Developing Top-Notch Recruitment, Marketing, and Financial Aid Strategies


August 2022

Building a Robust Applicant Pool


September 2022

Developing an Optimized Financial Aid Plan


October 2022

Timely Interventions for At-Risk Students


November 2022

High Impact Admissions Decisions and Financial Aid Awards


December 2022

Roadmaps to Make Your Case for SEM Investments

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Total Enrollment
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