Active Management to Mitigate Summer Melt

Ready to beat the heat this summer?

It’s that time of year again. You’ve said goodbye to the graduating seniors and now the entire campus is excited to welcome the incoming class. The enrollment numbers look good, but there is that one uncertainty: summer melt.

Join our host, Chris Lucier, director of partner relations for Liaison’s Othot division, as he talks with industry leaders about their most effective strategies for mitigating melt.

Speakers will spotlight how campuses use advanced analytics and omni-channel marketing to:

• identify students who have the highest likelihood to ‘melt’ prior to census; and,
• use predictive analytics to determine the best interventions for each student

Learn how advanced analytics will help you optimize your staff, communications, marketing, and financial aid resources to ensure you meet and exceed your enrollment goals. Melt mitigation begins before May 1, but the summer still holds many key milestones for you to use data-driven strategies to target the right students with the right message at the right time.