Scaling Beyond {FirstName}:
Customized Marketing Engagement
That Builds Authentic Relationships
Register Now
November 19, 2025 | 2:00-3:00 p.m. ET

About This Webinar
Effective enrollment marketing involves more than simply recruiting students. It requires connecting with the right students through individualized, data-driven engagement and content. A truly successful enrollment marketing campaign makes even the largest college or university feel approachable, authentic, and student-centered. Yet, many higher ed institutions struggle to scale individualization without overwhelming their teams or underwhelming prospective students. The key lies in strategically integrating automation and customized communication tools in order to reach your enrollment goals.
When your CRM and enrollment marketing tools work together, automation handles repetitive outreach while your team focuses on what truly matters by building meaningful relationships with prospective students. This balance is the foundation of modern enrollment marketing success.
Join us for an insightful webinar designed specifically for enrollment leaders. You’ll learn how to use real-time data, cohort-based targeting, and omnichannel orchestration to deliver individualized “they get me” moments at scale. Our experts will share actionable frameworks and best practices to help you refine your enrollment marketing strategy throughout every stage of the recruitment cycle. You’ll leave with practical tools to increase collaboration and efficiency on your campus, strengthen student engagement, and drive measurable improvements in your enrollment outcomes.
Presenters
Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.
Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.
Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.
Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.
Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Together, we can shape the future of higher education!
Speakers

Todd Abbott
Vice President, Liaison
Todd Abbott is a higher education leader with 28 years of experience. As Vice President of Business Development at Liaison, he works with leadership to identify strategic opportunities that strengthen Liaison’s market position. His expertise spans enrollment, marketing, and student retention, including leadership roles on campus and in the industry. A former Dean of Enrollment, Todd has served on the executive boards of PNACAC and NCCAA. He champions data-informed strategies that prioritize student success and institutional growth.

Kristi Kooyman
Director, Client Success, Liaison
Kristi brings over 25 years of higher education and ed tech experience to her role leading one of Liaison’s Client Success teams. She began her career in college admissions, developing a passion for admissions operations and CRM strategy. Over the past eight years, Kristi has supported Liaison’s CRM partners as a Client Success Director and now manages that group. Having partnered with more than 300 colleges and universities in her career, she’s dedicated to ensuring Liaison’s products and services are aligned to support each institution’s goals and priorities.

Josh Monica
Associate Vice President, Integrated Marketing Solutions, Liaison
With over a decade of experience in the higher education technology industry, Josh Monica is a seasoned professional who has consistently delivered results through strategic leadership and innovative solutions. He has led numerous CRM software implementation, marketing, and enrollment management initiatives for colleges and universities. His expertise in leveraging data insights to guide enrollment, retention, and student success efforts has driven net tuition revenue growth and improved outcomes for over 150 institutions across the nation.
