Navigating Generative Search Results- Brand Visibility, GEO, and AI_LP Graphic

LIVE WEBINAR

Is Your Institution Visible in AI Search Results?

As generative AI increasingly shapes how prospective students discover, compare, and evaluate colleges and universities, visibility is no longer determined solely by organic search rankings. Today, students often encounter institutions through AI-generated answers, sometimes without clicking through to a website. In this evolving digital landscape, brand visibility plays a critical role in the student journey. This webinar will explore how AI-driven discovery is changing the rules of visibility in higher education and why traditional Search Engine Optimization (SEO) is foundational to strengthening your brand signals across the digital ecosystem. Attendees will:

  • Gain a clear understanding of how brand signals influence which institutions appear in AI-powered responses.
  • Learn practical strategies for strengthening brand visibility beyond organic rankings, including thought leadership, structured data, alumni outcomes, and consistency across institutional touch points.
  • Understand how brand visibility efforts support Generative Engine Optimization (GEO) and increase the likelihood of organic mentions.

Who should attend: Enrollment, admissions, and marketing professionals across graduate and undergraduate institutions of all types.

Join us to learn a framework for adapting your marketing strategy to an AI-driven environment and actionable guidance to ensure your institution is discoverable, credible, and competitive through organic search.

Speakers

Navigating Generative Search Results- Brand Visibility, GEO, and AI_Headshot Marcos Hernandez

Marcos Hernandez
Executive Director, Marketing & Creative Services, McWilliams School of Biomedical Informatics at UTHealth Houston

Marcos Hernandez has over 15 years of experience in marketing, creative strategy, and digital innovation across higher ed and healthcare. He leads a multidisciplinary team focused on branding, content strategy, and digital engagement. With a Master of Science in Marketing, Marcos launched a university-wide digital marketing think tank and integrates generative AI into marketing workflows to align emerging technologies with institutional goals.

Three in 30 Episode 10 Specific Assests_Headshot Jess Lanning

Jess Lanning
Senior Director of Enrollment Marketing Strategy, Liaison

Jess Lanning began her higher education career as Director of Enrollment Marketing at a private university. For nearly 15 years, she has developed traditional and digital strategies that help institutions strengthen brand presence and drive enrollment across undergraduate, adult, and graduate audiences. She also teaches marketing at several colleges and universities.

Navigating Generative Search Results- Brand Visibility, GEO, and AI_Headshot Jerelsy Young-1

Jerelsy Young
Manager, Campaign Strategy, Liaison

Jerelsy is a first-generation college graduate with 10+ years of experience in marketing, account management, and higher education. She holds a bachelor’s degree from the University of California, Riverside, along with multiple digital marketing certifications and certificates in Performance Leadership and Women's Entrepreneurship from Cornell University. She is skilled at building collaborative client relationships and developing customized marketing solutions that align with each institution’s enrollment goals. Jerelsy began her career creating marketing strategies and corporate wellness partnerships for one of the fastest-growing fitness companies, later expanding into PR and marketing campaigns for small businesses and organizations. For the past six years, she has specialized in higher education enrollment marketing, helping colleges and universities grow undergraduate and graduate programs through strategic planning, cross-functional collaboration, and results-driven campaign execution.