Maximizing Yield in a Shrinking Market: Engaging Students From Admit to Arrival

About This Webinar

In today's competitive higher ed enrollment landscape, many institutions invest significant resources in yield efforts without clear, data-informed insight into which students require intervention and what specific actions will influence their enrollment decisions.

This webinar will demonstrate how advanced analytics such as predictive and prescriptive analytics in higher education can provide individualized recommendations for each admitted student in your pipeline. You'll discover how data-driven insights identify the specific factors influencing each student's decision and recommend tailored actions—whether that's a faculty phone call, a targeted campus event invitation, peer connection, or personalized financial aid communication.

We'll also explore best practice higher ed enrollment marketing strategies that complement your data analytics approach, ensuring your messaging, timing, and channel selection align with individual student needs throughout the yield period.

Walk away with valuable insights and an understanding of how leveraging machine learning and advanced analytics in higher education can transform your yield approach from scattered effort to strategic precision as you invest in moving students from admit to arrival.

Presenters

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

J. Carey Thompson
Senior Advisor, Council of Independent Colleges

J. Carey Thompson graduated from Furman University with a B.A. in Psychology then received his M.Ed. in Institutional Advancement from Vanderbilt. He is currently serving as a Senior Advisor to the Council of Independent Colleges after having served mostly recently as the Vice President of Enrollment and Educational Services at Gettysburg College. Prior to that, he served as Vice President for Enrollment and Communications, Dean of Admission at Rhodes College from August 2010 to May 2021 and as the Vice President of Enrollment and Student Planning Services and Dean of Admission at Centre College from July 1998 - July 2010. He served in various roles at Furman University culminating as the Director of Admissions from 1989 to 1998. He speaks nationally on issues of admission, college costs, marketing and communications, and has served on various professional boards and committees and in the presidential cycle of the Board of the Common Application from September 2009 - June 30, 2014. His wife Vicki is a long-time college guidance counselor and leader on the secondary school level.

Todd Abbott
Vice President, Liaison

Todd Abbott is a higher education leader with 28 years of experience. As a Vice President at Liaison, he partners with colleges and universities to strengthen their enrollment operations and achieve their strategic goals. His expertise spans enrollment, marketing, and student retention, including leadership roles on campus and in the industry. A former Dean of Enrollment, Todd champions data-informed strategies that prioritize student success and institutional growth.

Jared Christensen
AVP Enrollment Marketing Account Manager, Liaison

Jared Christensen is an enrollment marketing leader with on-campus experience and a consulting background spanning over 20 years. Jared served in leadership roles on three campuses, overseeing the recruitment efforts for various student populations. More recently, he spent time in account management and client service roles at two other higher education organizations, assisting numerous institutions with their enrollment marketing efforts. Jared has a master’s degree from Clemson University (SC) and a bachelor’s degree from Fresno Pacific University (CA).