Liaison Search: Communicating
to a Funnel of One
Now Available On Demand
Recorded April 2025

About This Webinar
Today’s students are unimpressed by generic communications from colleges and universities. They want to feel that you understand who they are as unique individuals and speak to them accordingly, with messages that address their specific goals, interests, and personal priorities through every stage of the funnel.
With that in mind, this on-demand webinar shares timely research on student behavior in the undergraduate college search process. It also highlights easy-to-implement strategies for creating engaging, effective, and highly personalized marketing campaigns that foster relationships and drive undergraduate enrollment. Speakers explain how Liaison Search uses AI-informed data analytics to help you find the right students and then deploy advanced strategies to engage with each of them on an individual level.
Presenters

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Together, we can shape the future of higher education!
Speakers:
/Headshots%202025_TODD%20ABBOTT.png?width=667&height=667&name=Headshots%202025_TODD%20ABBOTT.png)
Todd Abbott
Vice President, Business Development
Liaison

Kristin Davis
AVP, Enrollment Marketing Account Manager
Liaison

Hayley Wolf
Vice President, Sales
Liaison