Is Your Financial Aid Strategy Built for Today?

About This Webinar

Join us January 21st for a thought-provoking session on the foundations of successful financial aid initiatives, Is Your Financial Aid Strategy Built for Today? Laying the Foundation for Prescriptive, AI-Driven Optimization. Designed to help enrollment leaders rethink traditional strategies and prepare for modern optimization, this webinar will explore the gap between legacy financial aid approaches and today’s realities, challenging assumptions and encouraging innovative thinking. Hosts will address the critical question: “Are institutions truly ready to optimize financial aid?” Discover why most schools rely on two common leveraging methods—and how a distinct, prescriptive, AI-driven approach offers a smarter path forward. This conversation emphasizes strategic alignment across enrollment priorities and introduces new ways to position financial aid as a powerful tool for achieving institutional goals. It’s perfect for leaders seeking actionable insights and a fresh perspective on financial aid strategy.

Presenters

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Hayley Wolf
Vice President, Sales, Liaison

Hayley Islas-Wolf is Liaison’s Vice President of Sales and is responsible for all new business across the company’s full suite of product offerings. She spent over a decade in leadership across three campus enrollment offices as Director of Admissions and has been at Liaison for the last 6+ years. She has also successfully founded, operated, and sold two businesses. She is passionate about taking a consultative approach in assisting institutions of higher education with the right products and services to meet their enrollment and retention needs, ultimately better serving the college student population. She brings regional, mid-tier, and selective enrollment and campus knowledge and is passionate about leading teams to success. Hayley has her bachelor's degree from California State University Long Beach and master's degree from Azusa Pacific University.

Craig Cornell
Vice President of Enrollment Strategy, Undergraduate and State Systems, Liaison

Craig Cornell is the Vice President for Enrollment Strategy at Liaison. In that capacity, he oversees a team of enrollment strategists and brings best practices, consultation, and data trends to campuses across the country in all things enrollment management. Craig also serves as the dedicated resource to NASH (National Association of Higher Education Systems) and works closely with the higher education system that Liaison supports. Before joining Liaison in 2023, Craig served for over 30 years in multiple higher education executive enrollment management positions. During his tenure, the campuses he served often received national recognition for enrollment growth, effective financial aid leveraging, marketing enhancements, and innovative enrollment strategies. Craig has published, consulted, been a keynote speaker, served on multiple boards, chaired national committees, and has presented for many state and national organizations on the many facets of strategic enrollment management and effective financial aid leveraging.