Data Insights & AI Literacy:
Practical Strategies to
Jumpstart Predictive and
Prescriptive Analytics in
Enrollment Management
Register Now
September 24, 2025 | 2:00-3:00 p.m. ET

About This Webinar
Artificial Intelligence (AI) and Machine Learning (ML) are reshaping how higher education enrollment professionals forecast student behavior and design strategic interventions in real time—but where do you begin?
Join Liaison’s data science experts, Alexis Higgins and Ashton Black, for an engaging session that breaks down the barriers to predictive and prescriptive analytics for enrollment professionals. This webinar will demystify key concepts in AI while clarifying the difference between merely descriptive dashboards and truly actionable models that allow you to enroll and shape your class.
You’ll gain:
- A foundational understanding of how AI-powered predictions work in higher education—no coding background required.
- Practical frameworks for identifying and curating meaningful, implementable data.
- Real-world examples of how model-driven insights can be translated into student-specific strategies that improve enrollment outcomes.
- Guidance on integrating AI outputs ethically into your existing workflows without replacing human judgment.
Whether you're just beginning your data journey or are ready to refine your use of AI, this session offers clear best practice, actionable strategies to help your institution move from insight to impact.
Presenters

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Together, we can shape the future of higher education!
Speakers:

Stephen Taylor
VP, Enrollment Strategy
Liaison

Alexis Higgins
Manager, Data Curation
Liaison

Ashton Black
Manager, Data Science
Liaison