Building the Case for Smarter Enrollment Technology Investments

About This Webinar

Higher education enrollment teams are navigating more complexity than ever before. Good intentions, experience, and manual effort alone can no longer keep pace. In this webinar, we will challenge how higher ed leaders think about enrollment technology and explore how the right tools can meaningfully amplify what your team is already doing well. We'll introduce the five pillars of the enrollment technology investment framework, a practical guide to help your institution budget with intention, build internal buy-in, choose the right partners, and create lasting operational success. Whether you're evaluating your current tech stack or making the case to leadership for new investment, this session will give you the language, the logic, and the framework to move forward with confidence.

Presenters

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Evan Duff, Ed.D.
President, North Carolina Wesleyan University

Dr. Evan Duff began his higher education career at Lenoir Community College in Kinston, NC and later worked for the University of Mount Olive. He held roles as a Coordinator of Continuing Education, Campus Director, and Dean of Extended Education before he began his tenure working for North Carolina Wesleyan College in 2011.

At Wesleyan, he currently serves as President and previously served as Interim President, Provost, Senior Vice President of Academic Affairs, and Vice President of Adult & Professional Studies. In these roles, Dr. Duff was responsible for leading the effort to approve new majors, establishing the College’s first graduate programs and creating seven new offsite instructional locations. He was also responsible for facilitating the development of partnerships with over 20 two-year and four-year colleges.

He earned his bachelor’s degree in business administration from Mount Olive College, a master’s in administration from Central Michigan University, and a doctorate in organizational leadership from Nova Southeastern University. Along with his formal education, Dr. Duff also completed certificate programs with NC State University and Cornell University.

Dr. Duff and his wife of 26 years, Marcy, have three sons and a daughter – Tyson, Landon, Peyton, and Chloe.

Jonathan Shores, Jr., Ph.D.
Regional Vice President, Liaison

Jonathan E. Shores, Jr., Ph.D., CMSgt (retired) in the United States Air Force, serves as Regional Vice President at Liaison International, where he partners with colleges and universities across the U.S. and Canada to strengthen enrollment, retention, and student success strategies. Dr. Shores has served in higher education for over 29 years. Most recently, he was Executive Vice President and Chief Enrollment Officer at the University of the Cumberlands, where he provided leadership and oversight of enrollment planning, recruitment, admissions, the Registrar’s Office, and Institutional Research. Under his leadership, the university achieved historic enrollment growth from 16,500 students to 25,000 in just two and a half years, reaching 10-year goals in record time. In addition to his leadership roles, Dr. Shores continues to give back in the classroom by teaching marketing. He has published or presented at more than 150 journals or conferences since entering higher education and was awarded more than a dozen honors and decorations during his military career.

Hayley Wolf
Vice President, Sales, Liaison

Hayley Wolf has been at Liaison for the last eight-plus years after having served over a decade as an enrollment leader across three campuses. She has also successfully founded, operated, and sold two businesses. Hayley is passionate about taking a consultative approach in assisting institutions of higher education to meet their enrollment and retention needs, ultimately better serving the college student population. She brings enrollment expertise from regional, mid-tier, and selective campuses, and is passionate about leading teams to success. Hayley has a bachelor's degree from California State University, Long Beach, and a master's degree from Azusa Pacific University.