Are Your Inquiry Responses
Helping or Hurting Enrollment?
What Students Really Experience
When They Reach Out
Register Now
September 10, 2025 | 2:00-3:00 p.m. ET

About This Webinar
When prospective students request information from your institution, what happens next can shape how they view your campus, your culture, and their future.
Join us to unpack the latest findings from Liaison’s Undergraduate Inquiry Response Project, a research initiative that goes undercover to understand the inquiry experience through the eyes of prospective students.
Together, we’ll explore:
- Real examples of what students encounter after submitting inquiries—ranging from thoughtful, timely outreach to silence and dead ends.
- Revealing data on website navigation, response delays, and communication relevance that influence how students feel about an institution.
- Trends and patterns from seven years of longitudinal project data that illustrate what today’s students need and expect in their search process.
You'll walk away with actionable insights and data-backed strategies to create more human, responsive, and student-centered interactions—starting from the very first point of contact.
This is your opportunity to better understand what it’s like to be on the receiving end of your communications—and how even small changes can create a more welcoming and engaging student experience.
Presenters

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Together, we can shape the future of higher education!
Speakers:

Craig Cornell
Vice President of Enrollment Strategy
Liaison

Mollie Ballaro
AVP, Enrollment Marketing Account Manager
Liaison

Erin Stine
AVP, Enrollment Management Solutions
Liaison