Analytics in Action: How to
Optimize Aid Allocation and
Make Data-Driven Decisions
Earlier in the Recruitment Cycle
Now Available On Demand
Recorded March 2025

The potential role of artificial intelligence (AI) as a strategic partner in financial aid distribution cannot be overlooked.
Tune in to this webinar to learn how Western Connecticut State University (WCSU) is using advanced analytics to increase yield rates, maximize financial aid awards, and nurture best-fit candidates.
During this webinar, you’ll learn:
- How WCSU used Liaison Othot, a predictive and prescriptive analytics platform, to help lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.
- How financial aid impacts likelihood to enroll—and how institutions can tailor their strategies more effectively.
- Why more financial aid directors, enrollment management leaders, and university administrators are now modernizing their aid distribution strategies through data-driven approaches.
- How other resources, including Liaison’s Enrollment Marketing financial aid award letters and your CRM, can further enhance your recruitment initiatives.
Don’t let yesterday’s strategies stall tomorrow’s progress. Instead, learn to transform your financial aid decisions with AI.
Presenters

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.

Speakers:
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Melissa Stephens
Associate Dean of Enrollment Management & Financial Aid
Western Connecticut State University
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Jay Murray
Vice President for Enrollment Management & Student Affairs
Western Connecticut State University
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Lauren Speerhas
Client Success Director
Liaison
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Todd Abbott
Vice President, Business Development
Liaison