Analytics in Action Webinar 2025_LP Imaging

The potential role of artificial intelligence (AI) as a strategic partner in financial aid distribution cannot be overlooked.

Tune in to this webinar to learn how Western Connecticut State University (WCSU) is using advanced analytics to increase yield rates, maximize financial aid awards, and nurture best-fit candidates. 

During this webinar, you’ll learn: 

  • How WCSU used Liaison Othot, a predictive and prescriptive analytics platform, to help lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million. 
  • How financial aid impacts likelihood to enroll—and how institutions can tailor their strategies more effectively.
  • Why more financial aid directors, enrollment management leaders, and university administrators are now modernizing their aid distribution strategies through data-driven approaches.
  • How other resources, including Liaison’s Enrollment Marketing financial aid award letters and your CRM, can further enhance your recruitment initiatives.

Don’t let yesterday’s strategies stall tomorrow’s progress. Instead, learn to transform your financial aid decisions with AI.

Presenters

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
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Speakers:

Headshots 2025_MELISSA STEPHENS

Melissa Stephens

Associate Dean of Enrollment Management & Financial Aid
Western Connecticut State University

Headshots 2025_JAY MURRAY

Jay Murray

Vice President for Enrollment Management & Student Affairs
Western Connecticut State University

Headshots 2025_Lauren Speerhas

Lauren Speerhas

Client Success Director
Liaison

Headshots 2025_TODD ABBOTT

Todd Abbott

Vice President, Business Development
Liaison