What is Total Enrollment?

A Comprehensive Approach

Today, higher education should be diverse, AI-driven, and student-centered. Yet, campuses are in crisis, battling decreased enrollment and student retention. We’re here to help by giving you a roadmap for success in 2022.

Total Enrollment is a prospect-to-alumni ecosystem of products and services designed to help campus leaders like you navigate complex enrollment and retention challenges tailor support for prospective and enrolled students. In this webinar series, you’ll learn how to build a successful campus-wide ecosystem or complement the technology services you already have by focusing on prescriptive analytics, targeted marketing, and mobile-first applications to boost enrollment, turn students into loyal alumni, and help differentiate your school from the competition.

Watch the webinars on-demand today!

Recorded March 10, 2022

A Comprehensive Introduction to Total Enrollment

Learn how Total Enrollment’s proven strategies, combined with your existing tools, can eliminate historically siloed operations to boost enrollment, increase retention, and improve student success. This introductory webinar provides you with a comprehensive overview of the Total Enrollment ecosystem and lays the foundation for subsequent webinars in this series.

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Sasha Peterson, Chief Innovation Officer
Jay Murray, Associate Vice President for Enrollment Services, Western Connecticut State University

Recorded March 15, 2022

Why Liaison Applications Create a Win-Win for Students and Staff

Increase top-of-the-funnel, high-quality applications and meet enrollment goals by simplifying the process, maximizing operations, and eliminating administrative headaches using Liaison application solutions. This webinar outlines how to see the whole student, optimize the application experience for students and staff, expand your applicant pool, and reallocate limited, on-campus resources.

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Mike Margitich, Vice President, CAS Products
Robert Ruiz, Vice President, Strategic Enrollment
Dr. Toby McChesney, Vice Provost for Graduate Programs, Santa Clara University

Recorded March 23, 2022

Harnessing the Power of Analytics to Drive Student Success

AI and Machine Learning are changing the higher education landscape in amazing new ways, yet some schools are hesitant to learn more. Here is your chance to see how to interpret and apply the rich data you’re collecting more effectively. We show you how diagnostic analytics and prescriptive solutions can inform enrollment and financial aid decisions, facilitate efficient resource allocation, and ensure decision-maker buy-in.

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Robert DiMaggio, Vice President of Product, Othot
Andy Hannah, President, Othot
Cecilia Castellano, Vice President for Enrollment Management, Bowling Green State University
Melissa Stone, Vice Provost of Enrollment Management, University of Michigan-Dearborn

Recorded March 29, 2022

Stand Out Using Personalized Marketing Strategies

In 2022, your marketing strategy shouldn’t be ‘one size fits all.’ Thoughtful personalized messaging delivered via omnichannel marketing will ensure that you connect with targeted students to keep the conversation going. Our proven marketing and communications strategies will position your school ahead of the competition, helping you to increase engagement and ultimately enrollment.

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Dr. Suzanne Sharp, Executive Director, Enrollment Strategy
Dr. Joe Parisi, Vice President for Enrollment Management, Central Methodist University
Nechell Bonds, Vice President of Enrollment Management, Texas A&M University-Commerce

Recorded April 13, 2022

Get the Most Out of Your CRM

The most impactful Customer Relationship Management system (CRM) should accelerate your workflows, improve business process automation, and ensure that your message reaches the right audience at the right time. Ours does. See how Liaison’s robust CRM offers enrollment suites and a dynamic communications platform that delivers on recruitment and engagement goals and helps you develop meaningful connections with prospects, applicants, and students. We have a CRM solution built on the Salesforce platform and a solution that does not require Salesforce.

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Kevin Butts, Vice President of Product Management, TargetX
Kristi Kooyman, Client Success Manager
Kathy Zimmerman, Salesforce Admin, Enrollment Management, George Mason University
Martin Aucoin, Vice Provost and Dean of Admissions, Belmont Abbey College

Recorded April 21, 2022

What's Next? Total Enrollment Workshops on Your Campus

It’s time to bring Total Enrollment to your campus. Learn how Liaison’s suite of solutions and services will revolutionize how you engage, enroll, and retain students throughout their academic journeys. Liaison’s CIO, Sasha Peterson discusses the Liaison Total Enrollment Workshop we can offer for your campus. This day-long strategic review will not only further introduce you to Liaison's suite of solutions, but equally offer insights into the operations of your admissions office and campus in general. Based on this workshop, you can create a practical roadmap for integrating Total Enrollment into your day-to-day operations to drive success for both your students and institution.

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Sasha Peterson, Chief Innovation Officer
Terrance Harris, Vice President for Strategic Enrollment Management, Cal Poly