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Surprise! It’s Not Always Financial Aid, Part II

Now Available On-Demand

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Not all students want more money...

Once you’ve admitted students, do you know what will move them to deposit?

Surprise! It’s not always financial aid.

 

Before you award more aid to an admitted student, you’ll want to uncover the most effective tactics to yield that student. Sometimes the answer is incentivizing a campus visit, personalizing email messages, or sending custom variable print. For some students, it will be financial aid.

Expanding on the highly successful 2020 webinar, Surprise! It’s Not Always Financial Aid, our panel of experts demonstrate, with higher education use cases, how advanced analytics can uncover the most effective tactics and tools in your playbook to yield students and achieve your goals.

These scenarios reveal how advanced analytics help you make data-informed decisions, better allocate limited resources, and meet financial aid targets, all while leveraging your existing enrollment tech stack.

What You’ll Learn:

  1. How prescriptive analytics can help with census enrollment projections.
  2. How prescriptive analytics can inform what tactics, especially CRM and print-on-demand capabilities, will help you achieve enrollment goals.
  3. The benefits of utilizing diverse tactics and strategies to optimize resources during yield season.

Speakers

chris lucier

Chris Lucier (moderator)
Director of Partner Relations, Othot

Chris enjoyed a successful career in enrollment management, most recently at the University of Delaware. During his time at Delaware, Chris led the University to new record highs in undergraduate enrollment from the fall of 2017 to 2018, while also increasing diversity in the incoming classes. In addition to enrollment achievement, he launched several new enrichment programs and initiatives that will be felt by the University and its students for years to come.

Before Chris’ time at the University of Delaware, he led undergraduate admissions and enrollment strategy at the University of Vermont for seven years. Previously, he was the director of recruitment and operations in the Office of Undergraduate Admissions at the University of Michigan in Ann Arbor, where he earlier served as senior associate director of recruitment and marketing.

At Liaison, Chris helps partner institutions identify actionable insights from the Othot Platform and incorporate them into everyday practice. A partner during his tenure at Delaware, Chris has firsthand knowledge of how to use the Othot Platform and now he works with partner institutions to reach their goals.

nate turner

Nate Turner
Strategic Partnership Manager, Othot

Nate works with our partner institutions to help them meet their enrollment goals. Prior to joining Othot, Nate spent over ten years working in enrollment management, most recently as the Director of Admissions at a mid-size regional university. Nate has been an active member of NACAC and PACAC, and he was selected to attend College Board's Enrollment Leadership Academy in 2016. Nate holds three graduate degrees including a M.S. in Higher Education and an MBA.

Dale Seipp

Dr. Dale Seipp
Associate Vice President, Enrollment Management Solutions, Liaison

As a former Liaison client, Dale spent 30 years as a campus-based enrollment management professional. During his seven years as vice president for enrollment and marketing at Warner Pacific University, he helped the institution pivot to become the first Hispanic Serving Institution (HSI) in Oregon and receive recognition by U.S. News and World Report among colleges in the West in four categories: Best Regional College, Best Ethnically Diverse College, Best Value College, and Best Social Mobility College. Dale also served as vice president for enrollment at George Fox University for 14 years and began his enrollment career with Linfield University. Dale earned his B.A. in History, a M.Ed. from Linfield University, and his D.B.A from George Fox University.

jeremy schaffer

Jeremy Schaffer
Client Success Manager, TargetX

Jeremy joined the Liaison team in the fall of 2021 and works with current clients to maximize value in the TargetX CRM to help reach enrollment and success goals. Prior to joining the Liaison team, he spent ten years in community college early middle college programming, enrollment management, and student success. He has participated in A2I2 with the National Center for Inquiry & Improvement, College Promise, and United Way College Access Network Pathways Action Team. Jeremy holds a M.A. from Concordia University Chicago.