You have identified several investments necessary for strategic enrollment success that are beyond the budget resources allocated to your department. How do you identify, prioritize, and gain approval from the senior leadership for the investment? How do you set the conditions and manage expectations to ensure you can implement the new investment and gain a measurable return as quickly as

Listen to four successful strategic enrollment management leaders as they shared:

  • The strategies that are most successful in identifying, prioritizing, and delivering impactful returns on investments
  • How they have engaged and collaborated with campus colleagues to gain support for additional resources
  • How they presented and gained approval on additional funding from senior leadership during the institutional budget cycle
  • How they ensured a quick and successful implementation to promote meaningful tactical and strategic return

The Speakers

Chris Lucier

Chris Lucier

Associate Vice President for Strategic Enrollment Management & Analytics
Liaison International


Melissa Stone

Vice Provost for Enrollment Management
University of Michigan-Dearborn

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Jennifer Carron

Vice President & Co-Founder
EM-Powerhouse Higher Ed

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Sean Kaylor

Vice President for Enrollment Management
Marist College

About the Webinar Series

What are the hot topics and trends in undergraduate strategic enrollment management right now? Are you following best practices to engage best-fit students for increased enrollment and success? Join us each month for the Total Strategic Enrollment Management Webinar Series as industry leaders share insights, easy-to-implement strategies, and tech tools that will help you achieve your undergraduate enrollment objectives.


January 2023

Roadmaps to Make Your Case for SEM Investments



February 2023

Boosting Yield

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