Intelligent Student Search:
Finding and Connecting With
Prospective Graduate Students
Now available on demand!
Populating a robust pool of prospective graduate students is harder than ever.
Test-optional and test-free admissions policies have lowered testing volumes, drying up historically deep prospect pools. Stealth applicant rates are at an all-time high. So, as a GEM professional, how can you identify and influence graduate student prospects for your programs?
Alternative search strategies are now available.
Databases of commercial, political, and other publicly available datasets offer robust sources of high-intent degree seekers for graduate student recruitment. Powered by AI, search services can be customized to identify specific personas and key attributes relevant to your unique programs. Paired with relevant, engaging, and personalized enrollment marketing, we have new pathways to intelligent prospecting strategies.
Watch the recording of our Intelligent Student Search: Finding and Connecting With Prospective Graduate Students webinar to learn more. Drawing on years of experience as GEM professionals, our expert speakers covered:
- The current state of graduate student search
- New sources to identify high-intent degree seekers
- Innovative ways to drive interest via omnichannel campaigns with rich content and relevant messaging
Tune into this engaging and interactive webinar with practical and accessible new strategies to identify, target, and enroll best-fit graduate students. Watch now!
Presenters
Jack Klett
AVP, Graduate Enrollment Solutions
Liaison
Jack Klett
Jack Klett considers graduate education his professional playground, having spent 20 years of his higher ed career working with graduate students, faculty, and staff. His roles as chief graduate enrollment officer and associate dean of graduate studies position him well to do what he loves—helping graduate education stakeholders solve problems to better their institutions, programs, and students. When not making the graduate world a better place as Liaison’s AVP for graduate enrollment, he serves students in a teaching role as associate faculty for Thomas Jefferson University in Philadelphia.
Jillian Baer
Solutions Consultant
Liaison
Jack Klett
Jillian Baer has worked in enrollment management for more than 13 years, including serving as assistant director of graduate admissions for The Ohio State University. In her current role as a Liaison solutions consultant, she provides technical expertise to universities that leverage Liaison's enrollment, retention, and marketing solutions to achieve their goals.
Brett DiMarzo
Director, Graduate Enrollment Digital Strategy
Boston College
Jack Klett
Brett DiMarzo has been in the field of higher education for over 20 years and is currently the director of graduate enrollment digital strategy at Boston College (BC). After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills.
Returning to the field of higher education in 2003, he began his professional career in financial aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the assistant director of admission. He also spent several years as associate director of graduate admission at Suffolk University and led the recruitment and admission efforts as director of graduate admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in higher education administration from Northeastern University in 2011. Brett has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently serves as secretary and sits on several NAGAP committees.