GEM Horizons webinar series

About the GEM Horizons Webinar Series

The GEM Horizons webinar series is a product of the NAGAP-Liaison partnership, delivering insights into the graduate enrollment management (GEM) landscape. Drawing on NAGAP's deep expertise and Liaison's holistic approach to higher education technology, the series focuses on building a shared perspective within the GEM community of current trends. Join us to learn tactics for navigating the present and future complexities of graduate enrollment.

RECENTLY In GEM HORIZONS

Understanding the Fall Recruitment Landscape

As you prepare for the upcoming fall recruitment cycle, it's important to understand the key trends impacting graduate enrollment management. In this GEM Horizons webinar, graduate enrollment leaders from NAGAP and Liaison partnered to discuss major challenges and provide strategic insights, including:

  • New best practices for efficient admissions operations—how to do more with less
  • Tensions between growth goals and increasing market competition
  • How your enrollment tech stack can help stabilize pipelines

Learn how market forces are reshaping best practices in graduate enrollment management. Explore ways to stabilize your recruitment pipelines through optimized tech stack utilization and data-driven strategies.

Watch the recorded webinar on-demand, today! 

Presenters

Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
Jillian Baer

Jillian Baer

Solutions Consultant
Liaison

Learn More
logo-NASH-partner

Speakers

Keith Ramsdell

Keith Ramsdell

Vice President for Enrollment Management and Marketing
Ashland University

External Relations and Partnerships
NAGAP

Keith Ramsdell has over 25 years of progressive leadership experience in higher education and enrollment management, with nearly 15 years focused exclusively on graduate enrollment.

He currently serves as Vice President for Enrollment Management and Marketing at Ashland University in Ohio where he provides strategic leadership and vision for undergraduate, graduate, international and online admissions, enrollment operations, financial aid, military and veterans services, marketing and communications.

Keith has been a member of NAGAP since 2006. Over the years he has chaired the Professional Development, Bylaws, and Awards Committees. He has served as Vice President and President of the Association, and is currently chair of the External Relations and Partnerships Committee and a member of the NAGAP Experts Bureau. He was the recipient of the association’s 2022 Distinguished Service Award.

He has presented at national conferences and consulted on topics including data-informed decision making, CRM selection and implementation, faculty engagement, executive leadership preparation, and GEM best practices.


Stephen Taylor

Steve Taylor

Vice President,
Enrollment Strategy
Liaison

Steve joined the Liaison team in 2020 after almost 20 years in higher education administration. Leading teams and driving innovation at schools like Harvard Business School and ASU’s W.P. Carey School of Business, Steve’s experience has focused on the intersection of people, process, and systems as drivers of smart growth.

Steve’s most recent school position was as Associate Dean for Arizona State University’s W. P. Carey School of Business, where he led the unit responsible for all graduate business programs. He holds undergraduate degrees in General Studies and Information Systems and graduate degrees in Business Administration and Philosophy.

Liaison’s GradCAS platform is trusted by leading institutions such as:

Carnegie Mellon University
Howard University
Marist
Temple University