NOW AVAILABLE ON DEMANDDriving Enrollment Excellence
A Three-Part Webinar Series

Actionable strategies to address the most pressing challenges for strategic enrollment leaders in higher education.
This three-part webinar series features industry experts Bill Conley and Bob Massa, renowned leaders in the field of enrollment management and co-founders of Enrollment Intelligence NOW.
With extensive experience managing college and university enrollments and a deep understanding of the trends that continue to shape higher education, Conley and Massa's thoughtful data-driven discussion will empower you to:
- Gain a fresh perspective and competitive advantage by understanding the latest trends and best practices shaping higher education today
- Discover innovative frameworks to reinvigorate your institution’s recruitment and retention efforts
- Identify actionable strategies to address the complex and layered challenges at your institution
- Acquire the confidence to champion and implement positive change on your campus
Watch the On-Demand Recordings
Watch the three-part webinar series:
Now available on demand!
Navigating Institutional Recruitment Challenges: A Comprehensive Framework
Watch NowNow available on demand!
Unlocking Student Success: Strategies That Deliver Real Results
Watch NowNow available on demand!
Maximizing Resource Efficiency: Navigating Staff Turnover and Technological Advancements
Watch NowWebinar Speakers

Bob Massa, Ed.D.
Principal and Co-founder
Enrollment Intelligence NOW
Bob Massa, Ed.D.
Dr. Bob Massa served as chief enrollment officer at Johns Hopkins University, Dickinson College, and Drew University and as VP for communication and marketing at Lafayette College. He retired after 45 years of service in 2019.
While working full-time, he took on practitioner consultant assignments in admissions, financial aid, and communications from 1993 until his retirement, serving over 25 institutions. He co-founded Enrollment Intelligence NOW in 2020.

Bill Conley
Principal and Co-founder
Enrollment Intelligence NOW
Bill Conley
Bill Conley served as chief enrollment officer at Case Western Reserve, Johns Hopkins, and Bucknell universities. In his 40 years in higher education, he has assumed multiple leadership roles in NACAC and the College Board and is a frequent presenter at conferences and meetings.
Bill served as a practitioner consultant throughout his career and retired in June 2020 when he co-founded Enrollment Intelligence NOW.