Total Enrollment

WEBINAR SERIES

What is
Total Enrollment?

THE PROSPECT-TO-ALUMNI ECOSYSTEM

On-Demand Webinar Series

Total Enrollment is a prospect-to-alumni ecosystem of products and services designed to help campus leaders like you navigate complex enrollment and retention challenges and tailor support for prospective and enrolled students.

PART 1

A Comprehensive Introduction
to Total Enrollment

Learn how Total Enrollment’s proven strategies, combined with your existing tools, can eliminate historically siloed operations to boost enrollment, increase retention, and improve student success. This introductory webinar will provide you with a comprehensive overview of the Total Enrollment ecosystem and lay the foundation for subsequent webinars in this series.

PRESENTERs

  • Sasha Peterson · Chief Innovation Officer, Liaison International
  • Jay Murray · Associate Vice President for Enrollment Services, Western Connecticut State University
PART 2

Why Liaison Applications Create a Win-Win for Students and Staff

Increase top-of-the-funnel, high-quality applications and meet enrollment goals by simplifying the process, maximizing operations, and eliminating administrative headaches using Liaison application solutions. This webinar will outline how to see the whole student, optimize the application experience for students and staff, expand your applicant pool, and reallocate limited, on-campus resources.

PRESENTERS

  • Mike Margitich · Vice President, CAS Products, Liaison International
  • Robert Ruiz · Vice President, Strategic Enrollment, Liaison International
  • Dr. Toby McChesney · Vice Provost for Graduate Programs, Santa Clara University
PART 3

Harnessing the Power of Analytics to Drive Student Success

Learn how Total Enrollment’s proven strategies, combined with your existing tools, can eliminate historically siloed operations to boost enrollment, increase retention, and improve student success. This introductory webinar will provide you with a comprehensive overview of the Total Enrollment ecosystem and lay the foundation for subsequent webinars in this series.

presenters

  • Robert DiMaggio · Vice President of Product, Othot
  • Andy Hannah · President, Othot
  • Cecilia Castellano · Vice President for Enrollment Management and Student Outcomes, Bowling Green State University
  • Melissa Stone · Vice President for Enrollment Management, University of Michigan-Dearborn
PART 4

Stand Out Using Personalized Marketing Strategies

In 2022, your marketing strategy shouldn’t be ‘one size fits all.’ Thoughtful personalized messaging delivered via omnichannel marketing will ensure that you connect with targeted students to keep the conversation going. Our proven marketing and communications strategies will position your school ahead of the competition, helping you to increase engagement and ultimately enrollment.

presenters

  • Dr. Suzanne Sharp · Executive Director, Enrollment Strategy, Liaison International
  • Dr. Joe Parisi · Vice President for Enrollment Management, Central Methodist University
  • Nechell Bonds · Vice President of Enrollment Management, Texas A&M University-Commerce
PART 5

Get the Most Out of Your CRM

The most impactful Customer Relationship Management system (CRM) should accelerate your workflows, improve business process automation, and ensure that your message reaches the right audience at the right time. Ours does. See how Liaison’s robust CRM offers enrollment suites and a dynamic communications platform that delivers on recruitment and engagement goals and helps you develop meaningful connections with prospects, applicants, and students. 

presenters

  • Kevin Butts · Vice President of Product Management, TargetX
  • Kristi Kooyman · Client Success Manager, Liaison International
  • Kathy Zimmerman · SalesForce Administrator, Enrollment Management, George Mason University
  • Martin Aucoin · Vice Provost and Dean of Admissions, Belmont Abbey College
PART 6

What's Next? Total Enrollment Workshops on Your Campus

It’s time to bring Total Enrollment to your campus. See how Liaison’s suite of solutions and services will revolutionize how you engage, enroll, and retain students throughout their academic journeys. Join Liaison’s CIO, Sasha Peterson, as he discusses the Liaison Total Enrollment Workshop we offer for your campus. This day long strategic review will not only further introduce you to Liaison's suite of solutions, but equally offer insights into the operations of your admissions office and camps in general. Based on this workshop, you can create a practical roadmap for integrating Total Enrollment into your day-to-day operations to drive success for both your students and institution.

presenters

  • Sasha Peterson · Chief Innovation Officer, Liaison International
  • Terrance Harris · Vice President for Strategic Enrollment Management, Cal Poly