Effectively responding to students’ inquiries can make all the difference in capturing their attention and ultimately enrolling them at your institution. In fact, data shows that 52% of students ultimately enrolled at the institution that contacted them first, underscoring the need for rapid responses. Yet many colleges and universities still employ outdated strategies that threaten to undermine their goals and long-term success.
The 2024 study conducted by Liaison involved “secret shoppers” visiting the web pages of 432 undergraduate institutions and gauging their responses to inquiries. The research revealed several key strategies that successful schools are using to engage prospective students and stay ahead of the competition.
Key takeaways you'll gather from this whitepaper include:
- A summary of the study’s findings and insights into the importance of accessibility, speed, personalization, and omnichannel strategies in undergraduate inquiry response strategies.
- Data allowing you to gauge how your institution measures up to the competition.
- Why successful student recruitment and retention initiatives make students feel understood, rather than merely help them understand the institution.
- Actionable insights about how to improve your responsiveness and student engagement.
Liaison’s Undergraduate Inquiry Response Project underscores the critical steps institutions must take to enhance recruitment strategies.
