Strategic Yield Management: Using AI to Optimize Enrollment, Retention, and Financial Aid Decisions
Navigate the complex landscape of shifting demographics, increased competition, and growing scrutiny over the affordability of higher education.

Higher education institutions are navigating an era of profound transformation, facing mounting pressures to meet enrollment goals while maintaining financial sustainability and student accessibility. These challenges stem from a combination of shifting demographics, increased competition, and growing scrutiny over the affordability of higher education. Institutions can leverage Liaison’s Othot AI platform and Liaison Search to address these challenges effectively.
Key takeaways you'll gather from this whitepaper include:
- The changing nature of enrollment and financial aid.
- The role of AI in financial aid management and enrollment yield.
- Applying predictive and prescriptive AI to enhance enrollment.
- Driving enrollment with omnichannel marketing and data-informed search.
Liaison’s suite of AI-integrated technologies empowers colleges and universities to improve every stage of the student lifecycle, allowing institutions to make informed decisions that drive yield, retention, and fiscal sustainability.
