How Centralized Enrollment Strategies Are Reshaping Higher Ed Systems
In an era of demographic shifts and declining trust, system-wide innovation is no longer optional—it’s essential.

Reimagining Enrollment Management at Scale
State higher education systems are at a turning point. Declining enrollments, shifting demographics, budget cuts, and public skepticism are converging to challenge the long-standing models of strategic enrollment management.
Yet, a unique opportunity presents itself: the ability to reshape the system-level approach to student onboarding and success.
This exclusive whitepaper explores:
- The current gaps in system-level enrollment strategies and why traditional approaches are no longer enough.
- How new technologies like Liaison’s Centralized Application Service (CAS) are unlocking greater access, equity, and efficiency
- Real-world takeaways from the California State University’s and the Montana University System’s bold innovations.
- How to create a forward-looking blueprint for modernizing public higher education through collaboration, trust-building, and scalable tech.
- How Liaison and the National Association of Higher Education Systems (NASH) work to advance the role of multi-campus systems and create a more vibrant and sustainable higher education sector.
Discover what your system can do today to ensure enrollment success tomorrow.
Meet the Authors:
April Grommo
Assistant Vice Chancellor, Strategic Enrollment Management
California State University Office of the Chancellor
Scott Lemmon
Director of Admissions and Enrollment Strategy, Office of the Commissioner of Higher Education
Montana University System
Craig Cornell
Vice President for Enrollment Strategy, Undergraduate and State Systems
Liaison
